HOLLA'! Beyond the Magazine
Poppin' Pink Breast Cancer Awareness Campaign
Social Engagement and Voter Empowerment
African-American’s contributions to the spirit sports is deserving of recognition. During Black History Month, HOLLA’! sponsors a social media series to share the histories of Black-Americans who have paved new roads in the industry. Featured former cheer and dance talent have included the late author E. Lynn Harris, dance choreographer Garth Fagan, former Virginia State University (Woo Woos) head cheer coach Dr. Paulette Walker Johnson, dance aficionado Judith Jamison and more.
As a media publication, promotion of collective efforts is vital to the celebration of YOU! Collaborations with organizations such as USASF, HBCU Auxiliary Dance Directors (H.A.D.D.), Cheer and Dance Industry Professionals (CDIP), the CheerLEADERS Alliance (CLA), and more HOLLA’! is committed to making sure our athletes, coaches and industry professionals are included in the total aspects of the spirit sports. Further, these collaborations promote unity among our cheer and dance communities to assure that we are inclusive, informed, engaged and supportive.
During the month of October, Breast Cancer Awareness Month, we highlight cheer and dance teams and athletes in the fight for the cure with our Poppin’ Pink Campaign. The campaign also shares resources, information about the progress towards a cure and material that you need to know to fight against breast cancer diagnosis. HOLLA’! also encourages teams to support organizations such as the Sista Strut Breast Cancer Walk campaign. Sista Strut now takes place in 16 cities across the country. Visit their website at www.sistastrutwalk.com and add their struts to your season calendar.