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GET READY FOR YOUR CLOSE-UP!

HOLLA'! photographers and/or HOLLA'! reps are scheduled to be at the following events.

Note: scheduled coverage is subject to change.

Celebrate

Check out Amber Little's article about Black cheer in the south. Click the image to be directed to the link. ■

BLACK CHEER IN THE SOUTH

DOCUMENTARY

"HBCU STYLE" MAJORETTE COMMENTARY

Directly from the voice of the late great LuAnn Edmonds-Harris, learn how this queen helped shape the legacy of stomp and shake cheer at North Carolina Central University and beyond.

Our EIC's commentary on youth dance groups and “HBCU style” majorette dance featured in the latest issue of HOLLA'! Cheer and Dance Magazine. Click the image above to purchase your copy to read the commentary.

UDA CLAPBACK

CHEER MOM SENTENCED FOR MURDER

Connect

Many were not feeling the hip-hop vibe from the 2026 UDA College Nationals held in Orlando, FL. Song choices, lack of adjudication diversity, and more rocked many nerves on social media. We reached out to Varsity regarding the chatter. Click the image to read their response. ■

Cherie Townsend, 47, a cheerleading mom, was convicted of the 2018 first-degree murder of Susan Leeds, 66. The charges alleged that Townsend stabbed Leeds during an attempted robbery to obtain money for her daughter and two of her friends to attend a cheerleading competition. According to several sources, Townsend was experiencing financial hardship due to her daughter’s participation on a cheer team. A cheer mom for her daughter’s cheer program testified that the program's expenses could reach $25,000 for the season.

Townsend has been sentenced to 26 years to life in the California state prison.

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